SBC Summit Rio 2026,
The Spirit of Rio

For the 2026 edition of SBC Summit, we introduced a bold new visual identity tailored to the Rio edition, designed to reflect the unique energy, rhythm, and vibrancy of Brazil. Moving away from the corporate neutrality often seen in international business events, this rebrand embraces Rio de Janeiro’s cultural heartbeat — carnival, music, and celebration— while maintaining the professionalism expected of a global industry summit.

This brand aims positions SBC Summit Rio as the Carnival of Connections. Not just as Brazil’s premier sports betting and gaming event, but as an experience rooted in culture, celebration, and togetherness. By fusing professional clarity with Rio’s iconic carnival energy and beachside identity, the branding ensures the event feels both world-class and uniquely Brazilian.

[ Identity • Events • Creative Direction ]