Socios.com

The Socios.com fan engagement app enables sports fans to access a new form of digital membership provided by their favourite teams and brands. It is the official Fan Token provider for 100+ partners including: The Boston Celtics, 76ers, Chicago Bulls, FC Barcelona, Paris Saint-Germain, Juventus, Manchester City, AS Roma, Atletico Madrid, PFL, UFC and many others.

During my time as Head of Design, I would like to think of myself as the visual architect of what has become one of the hottest brands in sports, namely Socios.com as well as creating a fun and high spirited crypto-brand for the Chiliz community and company. I have been responsible for leading a team of 10 designers, guiding the development of design strategy, and overseeing the design process for a wide range of projects. I have also been responsible for creating and maintaining design guidelines and design systems, and working closely with stakeholders to gather feedback, and provide design recommendations. I offered my service with brand development, merchandise and apparel design as well as product application to the Socios brand and our partners such as Paris St.Germain, Juventus, Barcelona, UEFA, La Liga through campaigns, global TVCs, marketing and partnership activations such as the Balon D’Or.

[ Identity • Branding • Creative Direction • Team Leadership ]

The Socios.com brand nurtures a sense that fandom is always evolving; that fans are a force to be reckoned with. The logomark embodies the shape of a shield that signifies strength and unity amongst fan clubs. Throughout the process of building the new logomark, it was vital to keep the logo looking down to earth and modern

Creating the logo & identity

view brand book

Social Media & In-App Poll Campaigns

Play at Camp Nou

Socios x FC Barcelona
The Champions Motto

Socios x Manchester City
Pick the Firesuit

Socios x Roush Fenway Racing
Pre-match Q&A

Socios x UFC
Pick the Best Finish

Socios x PFL
Pick Apollon's Away Kit

Socios x Apollon FC
Roma Goal Celebration

Socios x AS Roma

Lionel Messi, Global
Brand Ambassador

Led the artistic and creative direction for one of Socios’ biggest announcements to date – Lionel Messi and Socios.com join forces, uniting to build a more inclusive, exciting and rewarding future for fans across the world. Be more was the chosen slogan for Lionel Messi’s first campaign as Socios.com’s newly appointed Global Brand Ambassador.

Creative direction for Photoshoot
Photography: Willie Beamen

‘It’s what we do, It’s what he does’ | Print Ad for Marca, ES

$ACM & $INTER Campaign in the Heart of Milan

January 2022, we launched an impressive takeover in the city of Milan, home to two of Europe’s most successful football teams to promote their respective fan tokens before the famous derby match.

Socios.com Fan Token Front Jersey Sponsors

Ground-breaking agreement with Italian football giants Inter Milan as well as Valencia CF who became the first clubs in the world to have Socios.com promote its Fan Token in the front part of the first team’s jersey.

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Alfa Romeo issued digital versions of physical rewards such as Kimi Räikkönen’s racing gloves or jumpsuit, which were also used to reward $SAUBER Fan Token holders.

Serie A giants AC Milan became the first partner to launch an NFT, with 100 Socios.com users receiving a limited edition digital collectible commemorating a game against AS Roma in October 2021. Paris Saint-Germain, Valencia CF, Atlético Mineiro, Galatasaray S.K and other partners quickly jumped onboard launching their NFTs on the Socios.com platform